passively on our websites for behavioral advertising purposes. Customer Loyalty Program: When you enter our loyalty program we process personal data such as your purchases to determine and provide you with loyalty rewards. Register, hERE to use this Free Dating Service, and start contacting other users for free, start meeting new people in Niagara falls with POF! The information contained in your wish list may be shared with the friends and family that you instruct us to share it with. You may opt-out of our use of your Personal Information for marketing and market research purposes at any time by sending an e-mail. Analytics: We may store details of your visits to our websites and your electronic interactions with any emails that we send to you Usage Data under a pseudonym (i.e.